FREE Class:

Why Your Book Isn't A "Big Business Card"

I've seen it... more than I care to admit. Someone tells you to write a book and hand it out like a business card. After all, "people won't throw away a book, right?"

That is a TERRIBLE marketing idea. It's a TERRIBLE networking idea. And it's a TERRIBLE use of your book.

Here's why NOT to do that and what to do instead - in a 10 minute video!

This class originally appeared in "Tales from the Backend" Halloween summit about marketing mistakes.